Edson's services include assisting in the selection of the building lot, the General Contractor and Interior and Landscape Designers. "Where some architects are done, we're just getting started", said Edson. Edson credits his success to putting custom design on a strictly business-like basis. "We create dreams. But we sell reality", said Edson. "We'll take project budget worksheets and tell you exactly what the realistic totals are, including cost for land, grading, permits and fees, furnishings, financing-everything. We do not do projects that we feel are budgeted incorrectly."

By Brian Wiersema, Contributing Writer, The San Diego Union